Protect Your Brand from Abuse on the Open Web
Organizations invest heavily in building brand integrity, yet threat actors routinely exploit that trust. Unauthorized partnerships, traffic diversion, counterfeit goods, and other misrepresentations erode brand value and inflict real harm. On the web, false associations are alarmingly easy. Sometimes all it takes is placing a logo on a website to leverage an organization’s hard-earned credibility
Threat Intelligence and Mitigation Capabilities to Stop Threats
Fortra Brand Protection gives organizations threat intelligence and mitigation capabilities needed to stop threats that abuse brands, logos, images, domains, IP, and trademarks. Our Open Web Monitoring scours the open web for potential indicators of brand abuse
Open Web Monitoring addresses:
Abuses of intellectual property
Unauthorized association by third parties
Prohibited channel activity
Lost revenues due to traffic
diversion using your brand name
Illicit activity using your brand
Collection Methods
Using proprietary web crawling technology, Fortra Brand Protection continuously collects content from thousands of open web sources and uses exact and fuzzy mentions of key terms to detect unauthorized associations and misrepresentations.
Threat Mitigation
Open web threats are mitigated via Fortra Brand Protection's extensive network of trusted partnerships. Actions include contacting parties such as the website owner, hosting company, or DNS provider to give complete protection to organization’s credibility.
Analysis and Intelligence
Fortra Brand Protection's experts analyze brand-related activity to determine threat severity and remove any content that poses a legitimate risk to your organization - capturing screenshots and threat URLs when available. Ongoing monitoring also detects resurfaced content for complete brand protection against all types of brand abuse.
