Online Counterfeit Stores Cannibalize Sales
Online counterfeit ads lead to billions in lost sales and brand damage. But the harm extends well beyond lost sales.
Pirated goods erode customer confidence, increase security operational costs, and inflate online advertising rates as enterprises compete directly with threat actors over prime online advertising space.
Fortra Brand Protection disrupts online counterfeit campaigns from end-to-end with comprehensive detection of counterfeit ads and websites across multiple digital channels to quickly identify and take down unauthorized ads and storefronts.
Stop Counterfeit Lures, Secure Your Profits
Threat actors are targeting online shoppers across social media, search engines, and the web using fake profiles, deceptive ads, and look-alike domains to impersonate trusted brands. The sheer volume of these tactics makes it easy for consumers to fall for counterfeit storefronts, fueling a rise in fraudulent sales.
Fortra Brand Protection combats this threat with a powerful blend of proprietary technology and expert analysis. We monitor social media, domain registrations, pay-per-click ads, and the open web to detect and shut down counterfeit operations—protecting your customers and preserving your brand.
Disrupt Counterfeit Threats
Counterfeit threats, such as fraudulent ads and look-alike domains, are on the rise. However, the collection and mitigation of counterfeit activity can be complicated.
This playbook examines the most common types of counterfeit activity, detection strategies, and mitigation methods to help your organization better navigate these growing threats.
Take Down Counterfeit Operations
As counterfeit operations become more profitable, threat actors are growing increasingly sophisticated, creating fake storefronts that closely mimic legitimate brands. They use look-alike domains, stolen logos, product images, and trusted tools like PayPal to fool consumers. Some even operate shipping networks to deliver pirated goods worldwide.
Fortra Brand Protection analysts cut through the noise to quickly identify and eliminate counterfeit threats. We disrupt the tactics driving traffic to fraudulent sites and take swift, effective action through trusted relationships with hosting providers, ISPs, and registrars — shutting down malicious operations and safeguarding your brand.
