The rapid growth of online platforms — social media, websites, e-commerce, and mobile apps — has unlocked powerful ways for brands to engage with customers. But with that visibility comes increased vulnerability. Today’s digital landscape introduces a range of external threats that put brand identity, reputation, and customer trust at risk.
This guide explores the evolving challenge of digital brand protection and examines who within the organization should take ownership. It highlights the need for cross-functional collaboration between security, marketing, legal, and customer-facing teams to effectively detect and disrupt digital threats. Learn key strategies to prevent phishing attacks, take down counterfeit sites and products, and protect your brand in an increasingly complex threat environment.