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The exposed vulnerabilities that come with online platforms create new challenges for organizations. While the popularity of social media, websites, e-commerce sites, and mobile apps has opened up remarkable opportunities for brands to connect with their audiences, new threats are lurking.
This guide explores digital brand protection and who owns the concern within an organization. The complexity of digital risks demands cross-departmental collaboration, with security teams, marketing, legal, and customer-facing teams working together to ensure comprehensive brand protection. Get key strategies to safeguard brand identity, prevent phishing attacks, and remove counterfeit products that could harm customer trust.